| Course Name | International Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| BA 406 | Fall/Spring | 3 | 0 | 3 | 6 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | To examine and interpret marketing concepts and theories in a global context; to analyze global markets; and to gain knowledge on global marketing environment and strategies in order to apply product, pricing, communication and promotion decisions within global marketing environment. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Globalization, global marketing environment, global market entry and expansion strategies, strategic elements of competitive advantage, global segmentation, targeting and positioning, global product, price, distribution and promotion strategies are the topics that will be covered in this course. |
| Related Sustainable Development Goals |  |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction and Course Orientation | |
| 2 | Introduction to Global Marketing | Global Marketing (2020), Keegan and Green (Chapter 1) |
| 3 | Global Marketing Environment: Economic, Political and Legal Environment | Global Marketing (2020), Keegan and Green (Chapters 2,3,5) |
| 4 | Global Marketing Environment: Social and Cultural Environment | Global Marketing (2020), Keegan and Green (Chapter 4) |
| 5 | Segmentation, Targeting, Positioning | Global Marketing (2020), Keegan and Green (Chapter 7) |
| 6 | Global Market Entry and Expansion Strategies | Global Marketing (2020), Keegan and Green (Chapters 8,9) |
| 7 | Global Brand and Product Decisions | Global Marketing (2020), Keegan and Green (Chapter 10) |
| 8 | Global Pricing Strategies | Global Marketing (2020), Keegan and Green (Chapter 11) |
| 9 | Global Marketing Channels and Physical Distribution | Global Marketing (2020), Keegan and Green (Chapter 12) |
| 10 | Global Marketing Communications | Global Marketing (2020), Keegan and Green (Chapter 13) |
| 11 | Quiz | |
| 12 | Managing Global Marketing Strategies | Guest Speaker |
| 13 | Implementing Global Marketing Mix Strategies | Student Presentations |
| 14 | Implementing Global Marketing Mix Strategies | Student Presentations |
| 15 | Review of the Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Global Marketing (2020), Warren J. Keegan and Mark C. Green, 10th ed., Pearson. ISBN-13: 9780135638965 |
| Suggested Readings/Materials | Global Marketing Management (2013), Warren J. Keegan, 8th ed. ISBN-13: 978-0136157397 |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 1 | 20 |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 25 |
| Project | 1 | 25 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 2 | 32 |
| Field Work | |||
| Quizzes / Studio Critiques | 1 | 20 | |
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 10 | |
| Project | 1 | 30 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 28 | |
| Total | 168 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to acquire theoretical and practical knowledge and skills in the area. | |||||
| 2 | To be able to approach problems with an analytical and holistic viewpoint. | |||||
| 3 | To be able to gain knowledge about both national and international accounting and auditing standards. | X | ||||
| 4 | To be able to communicate the findings and solutions to the accounting and auditing problems in written and oral formats. | |||||
| 5 | To be able to critically evaluate the performance of accounting and other related management information systems, and organizations. | |||||
| 6 | To be able to develop innovative and creative approach to real-life business issues. | X | ||||
| 7 | To be able to integrate knowledge gained in the main areas of accounting and auditing through a strategic perspective. | X | ||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to accounting and auditing. | |||||
| 9 | To be able to demonstrate both leadership and team-work skills through being an efficient and effective team member. | X | ||||
| 10 | To be able to have an ethical perspective and social responsiveness when evaluating and making business decisions. | |||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
